Introduction
Welcome to the Base39 Brand Design Guidelines. These guidelines are intended to help you create consistent and appealing designs that reflect our commitment to innovation and forward-thinking.
The name Base39 embodies our mission and vision. "Base" signifies the platform we provide, a stable foundation for our clients to innovate and grow. The number "39" is a nod to the iconic Launchpad 39, the starting point of historic space missions, symbolizing our dedication to pioneering new frontiers and empowering our clients to achieve remarkable breakthroughs.
The main color of our brand is red, symbolizing energy, passion, and determination. Our company logo is a box, representing structure, stability, and reliability. By following these guidelines, you will help us communicate our vision and values to our customers and partners.
Logo
The logo must always be used in full without adding text with "Base39" next to it. Use the white version only when applying to a colorful background.
Primary - Blue version
Secondary - White version
Usage
Protection zone
Protection zone is 2/3 of the logo size to each side.
74px
Minimal size
Minimal size of the logo is 42 px.
42px
Guidelines
Do use
Do position the logo in one of the corners of the layout
Do respect the protection zone of the logo
Do respect the minimal size
Do use red or white version according to context
Don't use
Don't distort the colors of the logo
Don't add the text "Base39"
Don't add effects (shadows, opacity, etc.) to the logo
Don't distort / skew the logo shape
Don't change the orientation of the logo
Download
Various formats for digital and print
Colors
The main color of our brand is red, symbolizing energy, passion, and determination.
Midnight Blue
#001833
Alabaster
#f0efea
Escala de Midnight Blue
Midnight Blue é nossa cor principal. Nós a usamos como nosso principal identificador, destacando nosso espírito inovador e solidez
#CCD7D0
100
#88A19C
200
#44646B
300
#001833
400
#00072C
500
#020024
600
#09001B
700
Blue scale
This secondary color promotes the importance of trust and transparency.
#FCFBFB
100
#F8F5F5
200
#F4F2F0
300
#F0EFEA
400
#C8C8C3
500
#9EA09C
600
#767875
700
Typography
The brand is strongly relying on well balanced and confident typography.
Typeface
Mona Sans
Sizing
Mona Sans 80 Regular
Heading 2
Mona Sans 64 Regular
Heading 3
Mona Sans 36 Regular
Heading 4
Mona Sans 20 Regular
Heading 5
Mona Sans 16 Regular
Heading 6
Mona Sans 14 Regular
Body text
Mona Sans 14 Regular
Download
Mona Sans Font Family in various formats
Imagery
Visual imagery draws inspiration from the precision and symmetry of geometric forms, evoking a sense of order and modernity.
We harness the power of structured design, blending architecture, technology, and abstract shapes to create a visually appealing and balanced aesthetic.
Pattern background blue
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Various formats for digital and print
Profile photos
Bruno Nunes
CEO & Co-Founder
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Various formats for digital and print
Tone of voice
Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.
Innovative and optimistic
Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.
Trustworthy and Reliable
Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.
Action-Oriented
Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.
Professional yet Approachable
Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.
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Download necessary assets